VISUAL IDENTITY
A strong distinguishable visual identity is essential to become recognizable to your target market and to
differentiate from the competition. A unique visual identity reinforces brand recognition and sets the guidelines
for all your visual communication requirements. The design process begins with a logo and supporting stationary
including a colour and font specification which the organisation uses as a guideline for all it's visual marketing activities.
The identity is then implemented across a range of marketing material including brochures, website etc .
![](https://static.wixstatic.com/media/656148_c1c23548c00246489d73ad7a3323412b~mv2.jpg/v1/fill/w_166,h_242,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/656148_c1c23548c00246489d73ad7a3323412b~mv2.jpg)
![weepielogoOPTO.jpg](https://static.wixstatic.com/media/656148_72d48a94ce9649b3a20ad6896ad3d8f4~mv2.jpg/v1/fill/w_469,h_85,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/weepielogoOPTO.jpg)
![logorevision.jpg](https://static.wixstatic.com/media/656148_34e04c927ab149408689cf7f5554a7e0~mv2.jpg/v1/fill/w_203,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/logorevision.jpg)
Please find example projects below which show how the visual identity created for the organisation has been
applied across a range of different marketing materials.
WHITEPINE COMMUNICATIONS
ABERCAIRNY ESTATE
SOFTAWARE UK
DESIGNLINKS: KINGSGATE EAST KILBRIDE
Client: Initial design proposals for the Kingsgate Play Zone
East Kilbride commissioned by Designlinks, Edinburgh.
![](https://static.wixstatic.com/media/656148_0fec9b8ccdc14bab9ff53b27ff89bed5~mv2.jpg/v1/fill/w_134,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/656148_0fec9b8ccdc14bab9ff53b27ff89bed5~mv2.jpg)