VISUAL IDENTITY
A strong distinguishable visual identity is essential to become recognizable to your target market and to
differentiate from the competition. A unique visual identity reinforces brand recognition and sets the guidelines
for all your visual communication requirements. The design process begins with a logo and supporting stationary
including a colour and font specification which the organisation uses as a guideline for all it's visual marketing activities.
The identity is then implemented across a range of marketing material including brochures, website etc .
Please find example projects below which show how the visual identity created for the organisation has been
applied across a range of different marketing materials.
WHITEPINE COMMUNICATIONS
ABERCAIRNY ESTATE
SOFTAWARE UK
DESIGNLINKS: KINGSGATE EAST KILBRIDE
Client: Initial design proposals for the Kingsgate Play Zone
East Kilbride commissioned by Designlinks, Edinburgh.
