RICH PICTURE ILLUSTRATION
Rich Picture Illustrations help facilitate corporate communication within larger organisations, providing visual solutions
which help develop future product concepts, manage change processes and assist in the articulation of a future strategic vision.
The artist has to understand the business processes and develop a brief on a one to one basis or in a group workshop format where he
can then articulate the client's needs by visualizing their idea's on paper in the form of preliminary development drawings and sketches.
The rich picture is a detailed, complex image which performs an inclusive function by featuring a great many individuals/groups
/organisations that make up the overall scheme. Due to the sensitive nature of the material the project is often subject to a
confidentiality agreement which does not allow me to share this work with a wider audience.
This presents a challenge as the ability to present past examples of work is helpful to winning new commissions!
Commissions include Children's storybooks, Sales Promotion, Technical Publications and School Prospectuses.
Projects are defined from a brief evolved with the client and begins by visualizing their idea's on paper in the form of preliminary
development drawings and sketches. From this the illustration is developed through various stages to the final approved artwork.
The following testimonial gives a sense of the iterative process involved.
"I would recommend him to other organisations..."
"Consumer Focus Scotland commissioned Neil to provide a series of images for our publications on commercial sponsorship. The issue itself is quite complicated and we worked with Neil to come up with a theme that would
project the right message. Neil was easy to work with and we were able to discuss and share ideas.
The result was a set of images that we have been able to use throughout our publications, making them look more interesting and accessible. The illustrations have also been well received by our stakeholders. All in all, our experience
of working with Neil was very positive and I would recommend him to other organisations".
Jennifer Wallace, Senior Policy Advocate,Consumer Focus Scotland,Scottish Consumer Council see here
"Captures the essence of our business..."
"Neil was quick to respond to our feedback and imaginatively produce an illustration that really captures the
essence of our business and clearly defines where we are going. I am delighted with the final result which will be
used across our business to communicate our strategy and vision”.
Fiona Dewar, M.D. Vets Now
Festival front cover
